100

ROI , . a a , e , , - . , , . , 100 . , , , . , , , , :). .

1. Simon And Garfunkel The Sound Of Silence
2. Lennon John Imagine
3. Bee Gees Words
4. Phil Collins Great Spirits
5. U2 Pride in name of Love
6. Tracy Chapman Baby Can I Hold You Tonight
7. Depeche Mode Walking In My Shoes
8. Madonna Frozen
9. Marta Sanchez Dime La Verdad
10. Queen Show Must Go On

- , 102 / 2007/ . .


→ 11 “ 100 ”

  1. Аз съм голям фен на ABBA и веднага предлагам да включим песента им “People Need Love”, която започва така:

    People need hope, people need loving
    People need trust from a fellow man
    People need love to make a good living
    People need faith in a helping hand

    …ясно е защо – хората се нуждаят от надежда, любов, доверие, вяра – неща, които ефективният ПР създава.

  2. Ето и моето предложение:

    Billy Joel › Uptown Girl

    (по-късно и в изпълнение на Westlife)

    Накратко: Лошото момче от “изпадналите” квартали си пада по мацка от “висшето” общество и обратно…

    В началото (преди старта на ПР кампанията) ситуацията е следнатата (мъжката партия пее):

    Uptown girl
    Shes been living in her uptown world
    I bet she never had a back street guy
    I bet her mama never told her why

    Момичето страда от липса на информация и дори няма и мъничка представа какво губи, общувайки само с “изтънчени” кавалери по светски партита…

    След първите публикации в пресата обаче и разпространената “word of mouth” информация, статуквото се разчупва към промяна (и младежът се самонавива, вдъхновен от медийния шум, и девойката започва да тръпне):

    Im gonna try for an uptown girl
    Shes been living in her white bread world
    As long as anyone with hot blood can
    And now shes looking for a downtown man
    Thats what I am

    Виждаме, че девойката преминава към активно търсене и неминуемо стига до най-доброто…нашия лирически герой! ?ли поне до неговия „поизлъскан” за пред медиите образ.

    Добрият ПР предвижда и възможните проблеми, влиза леко в ролята на жертва и отново залага стръвта (красивото бъдеще на любовта им, някой ден):

    You know I cant afford to buy her pearls
    But maybe someday when my ship comes in
    Shell understand what kind of guy Ive been
    And then Ill win

    Независимо от проблемните моменти – и в двата случая – на осъществена или на несподелена любов, ПР кампанията е била успешна.

    А и ако си спомняте клипа на песента – напук на всички младите отпрашват в неизвестна посока върху мощния Harley на Billy Joel. ПР-ът се е свършил работата :)

  3. Rita Kirilova

    Предлагам в PR top 100 да влезе песента на The Doors -My Eyes Have Seen You.
    Откроява се персоналността на марката, вълнението от имиджа, дегизирането на звездите и техният блясък на телевизионния небосклон, както и безкрайната въртележка – PR, spin, endless roll.

    The Doors – My Eyes Have Seen You

    My eyes have seen you
    My eyes have seen you
    My eyes have seen you
    Stand in your door
    When we meet inside
    Show me some more
    Show me some more
    Show me some more

    My eyes have seen you
    My eyes have seen you
    My eyes have seen you
    Turn and stare
    Fix your hair
    Move upstairs
    Move upstairs
    Move upstairs

    My eyes have seen you
    My eyes have seen you
    My eyes have seen you
    Free from disguise
    Gazing on a city under
    Television skies
    Television skies
    Television skies

    My eyes have seen you
    My eyes have seen you
    Eyes have seen you
    Let them photograph your soul
    Memorize your alleys
    On an endless roll
    Endless roll [x 15]

  4. Като един истински разсеян човек, след като прочетох собствената си статия установих, че съм пропуснала една от най-любимите си песни – TV SCREEN
    от най-красивия филм “Arizona Dreams” (1993) в изпълнение на Iggy Pop

    Наистина телевизионния екран ни прави малки, лесно податливи на внушения и когато го няма, трудно намираме какво да говорим с другите. А ние ПР използваме именно силата на телевизията доста често, за да достигнем до “малките хора” пред екрана. Ето и текста:

    Find a beautiful old street
    Not ????? through this time
    In a bar where a fat lady reigns supreme
    Come in and drink with a false name
    In circus clothes forget their pain
    They are the zombie bodies
    Caught in the glow of the TV screen

    Forget it all
    The TV screen
    TV screen makes you feel small
    No life at all

    (Da-da-da-oy-da-da-oy-di-di-di-oy-di-di)
    (Da-da-da-oy-da-da-oy-di-di-di-oy-di-di)

    Now that you have turned it off
    It’s harder than you thought
    No one wants to give a damn
    Or even hear a thought
    They rush from one fad to the next
    You talk and it has no effect
    You are the target for stars
    And the planets on the TV screen
    Just forget it……

    Forget it all
    The TV screen
    TV screen makes you feel small
    No life at all

    The TV screen
    (Da-da-da-oy-da-da-oy-di-di-di-oy-di-di)
    The TV screen
    The TV screen
    (Da-da-da-oy-da-da-oy-di-di-di-oy-di-di)
    The TV screen…………FADE

  5. Ето и моето предложение за класацията:

    HOW CAN WE BE LOVERS? (Michael Bolton)

    CHORUS:
    How can we be lovers if we can’t be friends
    How can we start over when the fighting never ends
    Baby, how can we make love if we can’t make amends
    Tell me how we can be lovers if we can’t be,
    Can’t be friends

    Look at us now, look at us baby
    Still tryin’ to work it out
    Never get it right
    We must be fools, we must be crazy
    Whoa, whoa, when there’s no communication
    Whao, Whoa, it’s a no win situation

    Repeat Chorus

    We lie awake, this wall between us
    We’re just not talking, we got so much to say
    Let’s break these chains, our love can free us
    Whoa, Whoa, ain’t it time we started tryin’
    Whoa, whoa, gotta stop this love from dying

    Repeat Chorus

    Baby, love is tough but we can take it
    Baby, times are rough but we can make it
    We can work it out

    „Как можем да се обичаме, ако не можем да бъдем приятели?”
    Този въпрос е фундаментален не само за личните интимни отношения, но и за комуникациите по принцип. Всяка комуникационна кампания има за цел да промени поведението, но за да стане това, първо трябва да се променят нагласите и мисленето. Това е и основната цел на ПР според повечето определения за професията – да се постигне взаимно разбирателство, за което обаче е нужно разбиране. Разбирането в никакъв случай не е достатъчно, но със сигурност е необходимо условие за постигането на разбирателство. То обаче е невъзможно без комуникация, която да „скъса веригите”
    Липсата на комуникация е ситуация, в която и двете страни губят (“when there’s no communication, it’s a no win situation”), защото невидимата стена помежду им пречи да видят другия такъв какъвто е, а и да чуят това, което той казва. ? макар че имат толкова много да си кажат, те дори не се опитват да говорят за проблемите, защото знаят, че няма да бъдат разбрани. Което е поредната тухла в стената, която ги разделя.

  6. Емилия Любенова

    Поздрави на Деси и на екипа на РО? за блога! Чудесен е, а още по-хубавото е, че винаги успявате да изненадате с нещо свежо и качествено :) Много ви се радвам и ви желая успех!

    Ето и моите предложения:
    1. Annie Lennox – “Sweet Dreams”
    2. Alice Cooper – “Poison”
    3. INXS – “Elegantly Wasted”
    4. Metallica – “Sad But True”
    5. Sting – “If I Ever Loose My Faith In You”

  7. All right

    JANIS JOPLIN

    “Mercedes Benz”

    Oh Lord, won’t you buy me a Mercedes Benz ?
    My friends all drive Porsches, I must make amends.
    Worked hard all my lifetime, no help from my friends,
    So Lord, won’t you buy me a Mercedes Benz ?

    Oh Lord, won’t you buy me a color TV ?
    Dialing For Dollars is trying to find me.
    I wait for delivery each day until three,
    So oh Lord, won’t you buy me a color TV ?

    Oh Lord, won’t you buy me a night on the town ?
    I’m counting on you, Lord, please don’t let me down.
    Prove that you love me and buy the next round,
    Oh Lord, won’t you buy me a night on the town ?

    Everybody!
    Oh Lord, won’t you buy me a Mercedes Benz ?
    My friends all drive Porsches, I must make amends,
    Worked hard all my lifetime, no help from my friends,
    So oh Lord, won’t you buy me a Mercedes Benz ?

    That’s it!

  8. Ralitza Mihaylova

    Keep The Faith
    Jon Bon Jovi

    Mother mother tell your children
    That their time has just begun
    I have suffered for my anger
    There are wars that can’t be won

    Father father please believe me
    I am laying down my guns
    I am broken like an arrow
    Forgive me
    Forgive your wayward son

    Everybody needs somebody to love
    (mother, mother)
    Everybody needs somebody to leave
    (please believe me)
    Everybody’s bitching
    ’cause they can’t get enough
    And it’s hard to hold on
    When there’s no one to lean on

    Faith: you know you’re gonna live thru the rain
    Lord you got to keep the faith
    Faith: don’t let your love turn to hate
    Right now we got to
    Keep the faith
    Keep the faith
    Keep the faith
    Lord we got to keep the faith

    Tell me baby when I hurt you
    Do you keep it all inside
    Do you tell me al’s forgiven
    And just hide behind your pride

    Everybody needs somebody to love
    (mother, father)
    Everybody needs somebody to leave
    (please don’t leave me)
    Everybody’s bleeding
    ’cause the times are tough
    Well it’s hard to be strong
    When there’s no one to dream on

    Faith: you know you’re gonna live thru the rain
    Lord you got to keep the faith
    No, you know it’s never too late
    Right now we got to keep the faith
    Faith: don’t let your love turn to hate
    Oh-oh you got to
    Keep the faith
    ( Keep the faith
    Keep the faith
    Lord we got to keep the faith ) x 2

    (Solo)

    I’ve been walking in the footsteps
    Of society’s lies
    I don’t like what I see no more
    Sometimes I wish that I was blind
    Sometimes I wait forever

    To stand out in the rain
    So no one sees me cryin’
    Trying to wash away the pain
    Mother father

    There’s things I’ve done I can’t erase
    Every night we fall from grace

    It’s hard with the world in yours face
    Trying to hold on, trying to hold on

    Faith: you know you’re gonna live thru the rain
    Lord you got to keep the faith
    Faith: don’t let your love turn to hate
    Right now we got to keep the faith
    Faith: now it’s not too late
    Try to hold on, trying to hold on
    Keep the faith
    Keep the faith
    Everbody keeps the faith

    Мисля, че наистина е важно да запазим вярата както в себе си, така и в другите! Така ще ни бъде много по-лесно!

  9. Любов

    Няма нищо по-хубаво от малко авто-тренинг в ПР-а :) Аз лично обожавам Тина Търнър и Шер заради изключителната им енергичност, която не е просто избиване на енергия, а всъщност израз на любимата ми максима “човешките усилия имат значение” (human efforts make sense) :)

    Simply The Best
    Tina Turner

    I call you when I need you, my heart’s on fire
    You come to me, come to me wild and wild
    When you come to me
    Give me everything I need
    Give me a lifetime of promises and a world of dreams
    Speak a language of love like you know what it means
    And it can’t be wrong
    Take my heart and make it strong baby

    You’re simply the best, better than all the rest
    Better than anyone, anyone I’ve ever met
    I’m stuck on your heart, and hang on every word you say
    Tear us apart, baby I would rather be dead

    In your heart I see the star of every night and every day
    In your eyes I get lost, I get washed away
    Just as long as I’m here in your arms
    I could be in no better place

    You’re simply the best, better than all the rest
    Better than anyone, anyone I’ve ever met
    I’m stuck on your heart, and hang on every word you say
    Tear us apart, baby I would rather be dead

    Each time you leave me I start losing control
    You’re walking away with my heart and my soul
    I can feel you even when I’m alone
    Oh baby, don’t let go

  10. Р. Гъргоринова

    PR кампаниите целят идеите да се превърнат в събитие. Всяка мечта може да се осъществи като се привлече вниманието на публиките. Комуникацията дава възможност за избор. “The feeling remains the same”

    Led Zeppelin
    The Song Remains The Same

    I had a dream- crazy dream
    Anything I wanted to know
    Any place I needed to go

    Hear my song- sing along
    Any little song that you know
    Everything that’s small has to grow.

    California sunlight, sweet Calcutta rain
    Honolulu starbright- the song remains the same.

    Sing out Hare Hare, dance the Hoochie Koo.
    City lights are oh so bright, as we go sliding
    sliding
    sliding through.

  11. На моите големи любимци – Scorpions

    DON´T STOP AT THE TOP
    You never take the easy way
    The wind is blowing straight into your face
    You never ever close your eyes
    For any trouble that may cross your way
    There´s no risk that you´re not taking
    Not a mountain that´s too high
    Spread your wings, You´re gonna make it
    To the best time of your life

    You never make a compromise
    Your will has got the power that won´t break
    You never say never to a challenge
    That will come along the way

    MIND POWER
    Don’t use your fist, just brain
    Mind power, every hour, any minute, every day

    MEDIA OVERKILL
    They´re watching me
    They´re watching you
    Taking all the world under control
    They make you laugh
    They make you blue
    In the end they try to eat your soul